Whether you're just beginning, or have been at it for a while, it's important to value what you have to offer and charge accordingly.
If you haven't raised your prices in a while, NOW is always the perfect time to do it. And if you're adding new services, like Brazilian waxing, to your menu, (after taking my online Female Brazilian Technique & Biz Course), you really want to charge the right price point from the beginning.
Let me say right off the bat there is never a good excuse to not charge AND GET, WHAT YOU ARE WORTH! So let's just get the excuses out of the way.
You are not too "New" to charge what you're worth.
Your town is not too "small" to charge what you are worth.
You know "enough" to charge what you are worth.
You may not have years of experience, but you'll get there, so charge what you WANT to be worth.
Those looking for you and what you have to offer will pay your price. You don't need to concern yourself with the rest.
As an example, would you rather do 6 Brazilians a day at $50/each or 4 at $75/each? Either way you are making $300, BUT one way let's you work smarter not harder.
Remember, it's always easier to lower your prices with special and limited-time offers, than it is to raise your prices.
Times are hard enough right now, don't make them harder by short changing what you are worth. You have value, you are valuable, so set those prices to reflect that!
"Ok Crickett, I get it, I'm supposed to charge what I'm worth. But how do I know what I'm worth"?
Such a great question! It's true sometimes we have trouble placing value on ourselves. We want to be "accessible" to everyone and don't want to lose out on ANY business. So we set prices based on what we "think" the client can afford or would be "willing" to pay. This just ends up biting us in the butt.
Value pricing has always been my preferred method of determining my prices.
When I started doing Brazilians I thought, "ok, this service terrifies me so how much would I need to be paid to do it"? 16+ years ago, the answer to that questions was $50. I now charge $75 for the female bits and $125 for the male bits. It's all about degree of difficulty.
"Excuse me, but don't you have to know what your competition is charging in order to set your prices?"
Another great question. To that I say, "NOPE". I don't care what my competition is charging. They are not me and I am not them. After all, you can't compare apples to oranges.
"Sure, but it doesn't take long to perform the Brazilian and supplies don't cost that much."
True, but again, I don't care. It's not about how long it takes me or what my cost is. It's about my skill. My experience. My VALUE. My PERCEIVED VALUE. And my future value.
Clients want to come to someone who is confident in their skills. Charging what you are worth (or will be) is a HUGE sign of confidence. Given the choice, would you rather get a $40 Brazilian or a $75 Brazilian?
Most people are going to choose the $75 Brazilian. WHY? Because it has nothing to do with the price and everything to do with the "perceived value". If you charge more, you must be worth it. You must know more, have better skills and provide more value.